Do you agree with the
claims made in the deconstruction?
I agree with the claims for Century Link ad. You first see a
young girl with a slinky and to me that makes every viewer go back to their
past and how they used to play with a slinky (if they had one). I liked this ad
because it showed a diverse population. There were working class people in
their workspace, there were people outside running, there was a couple that
just got married, etc. There were steps in every shot that way the slinky could
be pictured. The song that played was
upbeat song that talked about sticking by your side through rain or shine,
which is what this company wants you to think about their customer service. The
video at the end showed a dad coming home to their child waiting outside for
them and I think that a lot of people can relate to that.
Is the Century Link
ad really a cover for a company that is making profits over customer
satisfaction?
If customers are not satisfied with this product than the ad
really is a cover for their company to get more business and make a great
profit. The deconstruction goes into detail about how low their customer
satisfaction is with this company. The video is misleading for the customers
when it focuses on people being taken care of and connected with others that
they love. Like every network, not everyone will be able to use it depending on
where they live. Look at all of the different cell phone providers that are
available. Not all providers have the same connection for all of their
customers which makes it hard to use them when getting a cell phone plan.
Does the Alltel ad
really promote racism or stereotypes of immigrants? Why or why not?
The ad focuses on a middle class white American family that
has a husband, wife, son, and daughter. They rented out their children’s room
to be able to afford their own phone plan. They rented it out to Mexicans that
play loud music and act carefree when others walk into their room. They also
brought their chicken with them, which makes them look even more like a
stereotype. The family just stands in the door way and awes in their carefree
expressions. I think that this ad really is promoting stereotypes for their
viewers and shows racism. I was surprised that the middle class Americans were
shown as not having enough money to have their own phone plan. If you look at
their fine print their monthly rates are outrageous and they only have certain
locations that will work with their network.
Browse the
Deconstruction Gallery
Love your last statement/question about other than peanut butter. (Not to mention nut allergies.) I couldn't help but smile with this one. My children made it through college on Peanut Butter, but mostly it was the Great Value brand.
ReplyDeleteI agree with your deconstruction of the Jif ad. The dog picture, blanket, and mix tape are all meant to instill a sentimental feeling in the viewer and make you reminisce about such items that brought comfort to the viewer in his or her own childhood. The fact that the jar of Jif peanut butter is included in this care box sends a message that all good moms fed their children Jif peanut butter when they were young, and therefore a fresh jar of Jif will remind them of the loving care they received while growing up. Clearly you weren't loved enough if your mother bought you the off-brand peanut butter instead of Jif! ;) I have to say though, the tag line "Choosy moms choose Jif" must really work, given the fact that nearly every home I've ever visited has used this brand of peanut butter (other than my grandma, who bought Peter Pan brand--come on, Grandma!).
ReplyDeleteI agree; what are the people who don't like peanut butter (or as mentioned above, allergic) supposed to get in their care package? There are a lot of things to send someone. I liked how you said since Jif was in the box, it was something that portrayed love in families.
ReplyDeleteOne thing to keep in mind as you deconstruct media is that the untold story often lies beyond the ad itself. For example, while Jif peanut butter commercial are all about making us feel warm and fuzzy, their food production company Smuckers engages the destruction of rainforests as peanut butter is not all peanuts but SURPRIZE palm oil. Palm oil extraction contributes to the extinction of orangutans and climate change. They do not support living wage increases and fought tooth and nail to prevent GMO food labels. Maybe some families don't choose Jif because they work for Jif and can't afford to.
ReplyDelete